I’m writing this post at a time when my frustration is fresh. In fact, I’m frustrated right now. My engagement over the last two weeks on bookstagram has been incredibly low compared to what it normally is. I’ve tried posting popular books, unpopular books, staged photos, casual photos, indoor photos, outdoor photos… and nothing has performed in my favor. My follower growth has also all but become stagnant and, admittedly, sometimes I really let it get to me.
When times like these come around, and they do fairly frequently, it’s really hard for me to not take it personally. I’ve gotten better at it in my 2 years on bookstagram, but it’s still incredibly easy to fall into that mind vortex of thinking you’ve lost your touch or people no longer care what you post or have to say.
I wanted to write this post for those of you who also struggle with this frustration and as a reminder to myself now and in the future. I am hopeful that this post will help more than just me when the bookstagram frustration sets in. So, here are a few reminders and lessons learned that I hope we can all use as a source of comfort:
This too shall pass.
The truth is that this time of poor engagement will pass. There have been endless cycles of poor engagement to stellar engagement for me. It’s the bookstagram “circle of life.” We can’t pressure ourselves to fight against it because it’s out of our control. Hang tight, the circle is on the upswing, love.
Bookstagram is for fun. Nobody else is judging you.
One thing I’ve been trying to come to terms with is that there is no one out there keeping an eye on how many likes or comments your posts get except you. Nobody is judging you for that post that is totally bombing. It’s frustrating for us, but we’ve all had bad days on bookstagram. We don’t judge you!
Posting what makes you happy is more important than likes.
Me posting a book that made me smile or even just posting book photos that feature my dogs, places I’ve traveled, and yummy food I am eating is fun for me and makes me smile when I look back on the photos after posting. Curating a space that fills me with joy is more important to me than the less than ONE second it takes someone to double click on my photo to pop up that heart icon and add another tic mark to the number below my photo. This is really hard for me to remember. You want people to care about what you’re posting and find what you are doing entertaining enough to engage and keep following. But imagine that, in 30+ years from now, one of your loved ones (or even your older self) finds your account. What would your account say about you? Is it filled with what you love and does it stay true to who you are? Does it contain memories of the reality of things that were going on in your life? Being able to get a clear picture of YOU during this time in your life is going to mean more than how many likes your posts got.
Book popularity falters and what’s popular changes faster than light.
Trying to keep up with the newest releases and posting the latest books people are talking about is impossible. Like with most things in life, things move fast, especially trends and what’s hot on social media. Staying true to your reading taste and what you want to read is so much easier. Not to mention, it will make you feel more genuine and connecting with your followers and friends will be easier and more natural because they will know exactly who you are!
Being genuine and kind is more important than being popular.
I think this one is pretty self explanatory. Life is more meaningful in the land of kindness!
I know a lot of this stuff is kind of easier said than done. Like I said, this is supposed to act as a reminder to you AND to me. But maybe, as we spend more time on this platform, we will get better and better at remembering them, allowing them to become a natural habit and state of mind. We got this!
Do you get frustrated every once in awhile when it comes to social media/bookstagram? What helps you feel more positive? Let me know and I will add it to the list! 🙂
Oh! And don’t forget to follow me on @worldswithinpages on Instagram! 🙂